/ SERVICES FOR HOTEL OWNERS
The Business of Guest Experience
As a traveler yourself, you’re well-informed about hotel design trends and cutting-edge amenities and services. You also appreciate how effective design creates the element of surprise. With 22 award-winning, site-specific boutique hotels on our books, Reider + Co ensures your next boutique hotel is the one people will post about.
With our deep understanding of the operational side of hospitality, we unify your guest’s experience of your brand by seamlessly weaving together aesthetics, functionality, and emotions. We know that when you’re developing a new and original boutique hotel brand, you only have one chance to get it right.
You’ll receive our expert guidance on the programming of the property, durable materials, and sophisticated ways to acknowledge a property’s location. We assign every hotel project a design team comprising Rachel Reider as the creative lead and supported by a senior interior designer, operations director, project manager, and procurement specialist.
Our process is built to travel, enabling us to manage boutique hotel projects nationally with the same detail and care we bring to every one of our launches. With our meticulous project management, your hotel will launch on time and on budget.
“Rachel Reider and her design team are the best! We started working together over 6 years ago, and she has designed and completed many projects that have surpassed my expectations. Stylish, classy, elegant, but always with a unique distinction. Her eye for detail and her artistic ability to transform a space is what sets her apart from others. Rachel and her team are always accessible, polished, and very professional. I have hired Rachel Reider Interiors for 7 boutique hotels so far, and look forward to hiring her team for all of my future projects.”
Let’s chat about your next hotel project.
Please fill out our brief Inquiry Form, and someone from our team will get back to you shortly.
FAQs
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When determining your total interior design investment (excluding construction costs), we consider factors such as project size, scope, complexity, and choice of materials. Our firm accepts a select number of projects per year, and most of those projects are whole houses. As such, our clients typically invest $300k and up. You can trust that every minute we spend on your project is managed with intentionality, precision, and creativity.
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We offer two types of billing: 1) A value-based fixed fee for the design concept + a 30% procurement management fee on products, or 2) Hourly billing + a 30% procurement management fee on products. The management fee applies to trade pricing, as we share all discounts in full which range from 10-50% off MSRP. Your cost will be at or below retail but never above. We can help you to determine which of these billing structures would be most convenient for you.
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The home design industry is still experiencing some post-pandemic supply chain slowdowns, and timelines will always depend on the size and complexity of your project. A furnishings-only project is currently running 1 year. Projects involving construction typically last 1 to 2 years.
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We have honed our processes over nearly two decades, with the goal of making the entire experience easy and enjoyable for you. Our activities are executed over five phases: 1) DISCOVERY of your needs and preferences 2) DESIGN concept development, including specifications for custom furniture and interior architecture 3) Your APPROVAL of the concepts after you are completely satisfied 4) IMPLEMENTATION, including all ordering, shipping, and scheduling 5) INSTALLATION, when we deliver big impact in a small amount of time. If you would like to receive additional information about working with us, please CLICK HERE.
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Reider + Co can typically begin the Design Phase of your hotel 2 to 4 weeks from your initial consultation, depending on our current projects.
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As our client, you have a dedicated design team and receive regular progress updates, as well as additional communication at key milestones in the project. We always keep you in the loop on time-sensitive issues and never place orders without your prior approval. Furthermore, you have access to online documents, timelines, and schedules that allow you insight and oversight throughout the project.
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We describe our approach as “soft modern” and consistently win awards for both modern and contemporary design. Our focus is on clean lines, sculptural shapes, layers of texture and color, punctuated by eye-catching statement pieces. That said, each client comes to us with a unique wish list of likes and needs. Each property tells a site-specific story. Each project welcomes innovative approaches. We ensure you receive a completely original home design customized to your preferred style and taste.
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You will be assigned a dedicated design team. As our founder and design lead, Rachel Reider oversees the design concept and furnishings selections for every Reider + Co project. So you will interact with her a lot during the Discovery and Design phases of your project. Other team members, including a senior interior designer, a project manager, and our operations director, utilize their specialized skills to command the implementation phase of your project.
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Yes. The pandemic motivated many people to get more utility and entertainment out of their homes. So in addition to fully functioning work-from-home offices and homework rooms, we now find ourselves regularly designing “experience” spaces, such as indoor putting greens, cigar rooms, playrooms, wrapping rooms, wine rooms, home gyms, game rooms, media rooms, craft rooms, indoor spas, secret rooms, elevators, pool houses, and meditation/yoga rooms.
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Yes. We believe the most successful “interior design” is actually a seamless integration among indoor, in-between, and outdoor spaces. This is particularly true with destination homes and vacation homes, which are sited to take advantage of a property’s attributes. We work with you to maximize outdoor living, and our clients say they find themselves using outdoor spaces all year long, even in the Northeast!
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We work on hospitality projects of all scales — from intimate boutique inns to multi-phase property renovations. Our process is flexible and collaborative, whether we’re designing a single guest room, refining public spaces, or leading a full concept-to-installation transformation. What matters most is alignment: a shared vision, clear goals, and a mutual commitment to creating an exceptional guest experience.
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Yes — while we’re based in New England, we welcome opportunities to collaborate with boutique hotel owners across the country. Our approach is designed to travel well: we provide remote collaboration, clear communication, and in-person site visits at key milestones. Whether you're launching a new property in the mountains, rebranding a coastal inn, or updating guest spaces in a historic city, we bring the same thoughtful, layered design approach and operational awareness to hospitality projects — wherever they’re located.
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We find that homes are particularly successful when our interior design firm is brought into the project early. This allows us to more easily support the project partners by collaborating early on your lifestyle needs, space planning, architectural details, and materials selections. Each specialist works independently but in concert with the others. And if you need a recommendation for another professional, we can help.
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We source furnishings through a network of trusted trade partners, built over years of working with vendors who understand the demands of hospitality design. Our selections prioritize both style and substance — with materials chosen for their durability, comfort, and long-term performance in high-traffic environments. From custom upholstery to contract-grade case goods, we specify pieces that align with your brand vision while meeting the practical needs of your guests and staff.